“Target’s said its quarterly sales fell for the first time in six years — a result of customers’ ‘negative reaction’ to its spring ‘Pride’ clothing collection that featured ‘tuck-friendly’ swimwear and LGBTQ-friendly gear for infants and children.

Brian Cornell, who’s been Target’s CEO since 2014, vaguely referred to Target’s disastrous rainbow-clad collection in an interview, saying: ‘As we navigate an ever-changing operating and social environment, we are applying what we learned,’ according to The Wall Street Journal.

Sales at stores and digital channels open for at least a year were off 5.4% from a year earlier, according to Target’s Q2 earnings report released Wednesday, while digital sales slipped 10.5%.”